Jewelry By Designs


(re)Introducing Effy Jewelry

Quality, craftmanship, and beauty align in the new Effy collection at Jewelry By Designs in Woodbridge, VA

Effy jewelry has long been a favorite at Jewelry By Designs in Woodbridge, Virginia, and for a good reason. Since 1979, designer Effy Hematian has designed some of the most world’s most distinctive jewelry. Their obsession with quality and craftmanship truly sets this jewelry brand apart from its competition. 


The quality of a piece of Effy jewelry starts even before the jewelry is designed. With over 150,000 carats of precious gemstones passing through their gem-sorting room every year, they can maintain their high standards of excellence and integrity. Each stone is carefully hand-selected for color and quality before being set into their contemporary jewelry. 


Just like Jewelry By Designs, Effy’s business is built around family and community. Every piece of their handcrafted jewelry is designed and manufactured in the U.S.


The panther inspires the beauty and power within each Effy design. This bold design is synonymous with Effy’s Signature Collection.

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